This guide provides a unified set of guidelines for all Zofeur brand and partner communications. It ensures consistent representation of Zofeur in co-branded marketing, PR, digital assets, and visual communications.
These guidelines are applicable to:
Internal teams at Zofeur
Strategic and promotional partners
Creative and media agencies
Any third-party vendor using the Zofeur brand
Zofeur is the region’s first on-demand, pay-per-minute chauffeur service designed to move you and your car. We stand for convenience, professionalism, and safety, empowering individuals and businesses alike to move smarter.
Core Brand Attributes:
Professional yet friendly
Trustworthy and responsible
Modern and approachable
Effortless and premium
The Zofeur logo type falls under the category of wordmark or logotype. A wordmark is a type of logo that primarily consists of the company or brand name rendered in a distinctive and unique typographic style. It relies solely on the typography to represent the brand identity without the addition of any symbols or graphical elements.
The full Zofeur wordmark should be used in white or black depending on background contrast, with clear space maintained around the logo equal to the height of the “Z”.For all co-branded materials, use the Zofeur + Partner lockup template with logos of equal height, separated by a “|” or “x” for formal partnerships (e.g., Zofeur | Partner).
Alter colors or proportions
Add shadows or effects
Use outdated or stretched logo files
When placing the logotype on a background, ensure sufficient contrast to maintain legibility. The logotype should stand out clearly without any visual distractions.
Zofeur utilizes the Montserrat family, a modern and versatile sans-serif typeface, for its brand identity. Montserrat offers clarity, legibility, and a contemporary aesthetic, reflecting Zofeur's professionalism and elegance. In addition, Bebus, a bold and distinctive display font, is used sparingly to add impact and uniqueness to specific design elements. This combination creates a cohesive and visually engaging typography that enhances Zofeur's brand experience.
Throughout all our designs we want to achieve a clear hierarchy within different text levels in order to direct the user’s eye around the composition.
Headlines: Bold
Subheadings: Medium
Body: Regular or Light
Zofeur’s primary brand typeface is Montserrat
For Co-Branding and Partnership
For Co-Branded Campaigns, always use approved logo lockups, ensure messaging reflects shared values and mutual benefit, and obtain Zofeur’s approval on all final assets before publishing.
For Press Releases, follow the official press release template, include quotes from both brands, and list Zofeur first if it is the initiating party.
For Social Media & Digital Use, use Zofeur’s official hashtags (#Zofeur, #ZofeurOnDemand, #ZofeurBlack), tag @Zofeur in all mentions or captions, and include mandatory CTAs such as “Book your chauffeur with Zofeur.”
Do Use real lifestyle images featuring Zofeur chauffeurs, including photos that showcase vehicles, key destinations like airports or offices, and everyday use cases.
Don’t Use stock photos that appear generic or inauthentic, or any imagery that is low-resolution or poorly lit.
If you’re including Zofeur in your materials, ensure the logo links to either https://zofeur.com or https://black.zofeur.com (for Zofeur Black only) for websites, and that Zofeur branding is clearly visible at booths or co-branded activations for events.
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